@outlinedcloth answers the 10@10


Firstly, a massive thanks to folks that dropped by last week to check out the ClobberCalm 10@10 on its opening week. Featuring two of my personal favourites, @bothrops1 & @julienlanda, the response to its opening week was incredible so appreciate you all being there.

So, this week’s business @outlinedcloth

An incredibly nice/humble guy, Devin could not have been more helpful when it came to putting this together. With immaculate images of Raw Denim, Redwings, palm trees and, more often than not, some fizzy drink that resembles a Bourbon & coke I have to admit this is how you work a feed!

With great clothes, amazing backdrops and a killer personality this is a feed you should definitely have in your life…


NAME: Devin McGovern aka @outlinedcloth
AGE: 36
LOCATION: Los Angeles, California
OCCUPATION: Reality TV Producer

1. So Why Instagram?

The reason I love Instagram is because it is more than just images, it is a community of people who connect over like minded passions.

2. Why Denim, Boots, Workwear, Ruggedness?

I prefer clothes that are functional and also fashionable. Denim is a versatile material that can be dressed up or down. A nice pair of jeans will withstand a hard days work in the field or a comfortable day in the office. The same goes for boots, they are rugged and wear even better with age. Styled right – they look great with the denim.

image1 copy

3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I love seeing this rise in Instafashion. I am a big fan of seeing how clothes are worn in everyday life taken through the lens of people’s everyday living. It also has made the world of fashion small and about stories and not just the clothes we put on our backs, but each one of us tells a story by what we choose to wear each day.

4. Top 3 brands to shop and why?

Freenote Cloth – Amazing products both in style and design. They are also some of the coolest guys you will meet and that shows in their line.

Rogue Territory – Comes out with great fabric options for shirting each year and their pants have a great fit.

Norman Russell – Solid made goods each year with attention to detail. Unique yet classic.

5. Where’s your favourite place to shop these brands?

I have 3 shops that I really love and do my best to visit them at least once a month either in real life or online.

1. North Menswear in Laguna Beach

2. General Quarters in Los Angeles

3. Lone Flag in San Diego

6. When did you decide to voice and share your love for your clobber on social media?

Outlined Cloth began a little less than two years ago.


7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I have a few secrets. One is my Canon 5D. I use a wireless Cam Ranger to capture the image from my phone and try to stay true to my surroundings. Sometimes I’ll shoot on my lunch break or when I feel inspired. My last secret weapon: when my loving and supportive fiancé will follow me around with her camera.

8. What feeds do you like to follow and check in on? Who should we check out?

Definitely check out the brands I mentioned above as they have great feeds showcasing their products. For style dudes that are doing it right, I always love @whaleysworld, @cuffington, @jjayhawks, @billycrank & @iamgalla has a great eye for this and is crushing the menswear game right now.

9. What tips would you give new starter on instagram to help them get there feed off the ground and successful?

Here are my tips for a starter to Instagram, find a niche and theme for your photos to start, you can broaden as you grow, but you need something that people will connect with right away. Be true to yourself and stick with it. Stay consistent.  The next step is take good photos, take notes from accounts you like and feel free to replicate what they do. (You do not need an expensive camera to do this, just an eye for a good shot) The last thing would be connect with your followers, make it about more than just you posting a photo and hoping for the likes to roll in.

10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) Only with you. 

What would they be? And Why?

My 1 outfit would be:

Pair of denim – They will only get better with age and mold to your body in a way no other fabric does.

Red Wing 875 boots – They are comfortable and age better with wear.

White tee – It’s versatile and a go to no matter what the activity involves.

Denim jacket – Keeps you warm and can withstand the wear and tear. Classic.

So good to learn more and thanks Devin, keep up the sharp work!

Next week we have Jerry @vorstenbos. He collects vintage Levi’s products, manages a Levi’s shop and is an all-round cool cat with lots of interesting things to say.

Next Thursday @vorstenbos answers the @clobbercalm 10@10 (PM GMT)

Have a top weekend folks and remember #winnerswearwings


2 thoughts on “@outlinedcloth answers the 10@10

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