I hope you’re well and welcome to the Monday night episode of the 10@10.
As it’s our Monday night feature we will be focusing on a vintage loving, hardcore workwear denim producing, rally car enthusiast brand called @pikebrotherscompany.
With a passion for threads that focus on the strength, durability and functionality of a garment; wearing Pike Brothers is incredibly fun and looks damn fine! Fabian of Pike Brothers has been incredibly helpful in putting this feature together and it was obvious from the get-go how much these guys care about their customers and the garments they produce for them.
Anyways, this is where the brand takes over so as always…sit back, relax, crack open a Monday night beer and enjoy the thoughts of Fabian from @pikebrotherscompany as he answers the @clobbercalm 10@10.
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Fabian Jedlitschka & Max Marquardt
POSITION: Managing Director & CD Content Management & Creative Department
COMPANY: PIKE BROTHERS SUPERIOR GARMENTS
LOCATION: Au b. Bad Feilnbach / Germany
SIZE OF TEAM: 11 Employees
SPECIALITY/COMPANY FOCUS: Authentic outdoor and workwear of the early 20th century
1. Straight forward, please tell us, how did your company Pike Brothers start out?
PIKE BROTHERS SUPERIOR GARMENTS were formed in 2008 by Fabian Jedlitschka out of the passion for vintage motorcycles and cars. Fabian experienced that there was a certain demand for historical garments and clothes especially in the Hot-Rod and vintage motorcycle scene. He started to reproduce historical patterns suitable for idealists, riders and people who love to be outdoors. However, Pike Brothers was originally founded by George and Joseph Pike in 1930. Their small but exclusive tailoring shop was located in the Portobello Road, Notting Hill, in the heart of London. Their specialty was custom-made menswear. During the Second World War with a steadily growing number of American soldiers coming to Britain, the Pike Brothers also specialized in the production of uniforms for the U.S. Armed Forces. They combined the finest fabrics with European craftsmanship and created an unmistakable profile of sturdy American menswear with European influence; a heritage to which we are still committed today.
2. Tell us. What does a day in the life of yourself look like? What’s your daily work routine?
The outstanding aspect of working at PIKE BROTHERS is that you´re daily engaged with everything you personally live for. It´s like turning your hobby into your profession. You are surrounded with all the things you are in favour with the whole day, which is awesome. However of course we have a normal and daily work routine too, just like in every other business aswell. Maybe there is a small difference compared to other jobs: it´s cool having a 1939 built WLA just a few meters away from your office-desk.
3. What are your top 3 bestselling items? Why do you think this is?
1) 1937 Roamer Pant
2) N1-Deck Jacket
3) 1937 Roamer Vest Elephant Skin black.
I think that our customers appreciate superior utility garments in true style – without losing sight of functionality. To us and to our customers it´s a also a certain statement: When you´re spending your time outdoors, you know about the value of functional and high-quality garments. In order to fulfil these high expectations, we work together with exclusive European weavers and tailoring shops where the garments are made by hand, using traditional craftsmanship. It´s setting yourself apart from the conventional, raising awareness about the background of the clothes you wear and use everyday.
4. What’s your personal favourite garment when it comes to the items you manufacture?
Our 1937 Roamer Vest Elephant Skin black. It was one of the first items of heavy duty workwear we produced. The original “Elephant Skin” fabric dates back to the Industrial Revolution in the late 19th century. Manual laborers such as welders, carpenters and mechanics favored the strong and durable, yet comfortable “Elephant Skin”. As back then, our “Elephant Skin” is made in Germany to the former standards and with the same formula, which has not changed over a century. Only by choosing the original German fabric we are able to use the basic ingredient for the most authentic traditional workwear series available. “Elephant Skin” fabric shows the same characteristics as real leather. It is abrasion resistant, rugged and even capable of withstanding welding sparks.
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
It´s just great! We really appreciate and fully support these people. Throughout the years, these “Brand ambassadors” have really become a very important element for labels and companies worldwide. We definitely cherish these folks. They are dedicated, committed and they often inspire others in what they do. They are true idealists and help us spreading the word. Big Shout-Outs to them!
6. Has it made an impact on your business at all, do you think?
Well, of course it has a certain impact. It´s also really cool to see how people often use and wear our pieces in their own individual way. For example, using our 1932 Engineer Lanyard to attaching a pocket knife rather than a wallet. Pictures often describe feelings best and it´s great to see what our customers feel and do when wearing our garments.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
No special feeds in particular. We are all into motorcycle and vintage cars- related feeds but also everything that has to do with being outdoors. Whether it´s traveling to awesome places, surfing / skateboarding, riding vintage bikes, rugged styles, – well, just everything beautiful in life.
8. A quick one about you. Other than the business, what passions do you have in life? What flicks your switch and helps you relax?
As stated before, I am into everything related to vintage cars and motorcycles as well as vintage styles and garments. Getting your hands greasy while restoring an old car or bike, putting it together piece by piece and, after months of hard work, finally riding it down the twisted serpentine roads of the Alps is what makes life truly liveable.
9. What do you consider to be the best thing about your business and why?
Producing garments that have a certain story to tell. Garments that were worn 40-70 years ago and were tested by generations of workers, gearheads and adventurers. Being dedicated to tradition. Keeping the spirit of raw-denim and rugged wear alive, supporting true riders and raising awareness of superior utility garments in true style – without losing sight of functionality.
10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) only with you. And 1 choice of drink.
What would they be? And Why?
Of course I would choose PIKE BROTHERS garments solely. As the climate could probably be hot and humid, I would choose our 1966 Jungle Short Herringbone Twill as well as our 1937 Roamer Shirt with the famous Hawaii Flowers on it. To avoid getting sunburned, I would cover my head with our 1923 Buccaneer Hat. As it could take a couple of weeks until a rescue ship finds me, I guess it would be wise to have a comfortable yet warm blanket with me in order to have a comfy underlay. My choice: Our 1969 USN Blanket Navy. Well, and concerning my choice of drink: Easy! A bottle of “Tegernseer Hell”, one of our most favoured beers here in Bavaria. A sparkling golden and tasty example of fine Bavarian brewing art, best served ice-cold and bottled.
Fabian that’s such a good read sir and it’s been great to feature @pikebrotherscompany and yup, Bavaria! It’s good stuff!
This week; Thursday sees us feature an awesome boot-porn profile from @jmietzel. It’s simple, sunny and full of mouth watering wares with the occasional splash of raw denim heaven. A perfect follow for any enthusiast so check him out if you haven’t already. Checking back in on Thursday, of course, when @jmietzel answers the @clobbercalm 10@10.
And on the Brand front next Monday we feature the masters of indigo themselves @bluesville as we learn tonnes more about all things blue.
Have a cracking week people!