@sanforizedson answers the 10@10

Hello folks.

Tonight’s 10@10 focuses on a chap named Ken aka @sanforizedson (The name kind of says everything eh?!). He’s based out in California so yes all his pics look like the weather is mega and his indigo tones get me everytime.

Obviously a very well educated bloke this feature is a tip-top read so thanks for stopping by as you won’t be disapointed.

Folks, sit back, relax, crack open a beer and enjoy the thoughts of @sanforizedson as Ken answers the @clobbercalm 10@10.


NAME: Ken aka @sanforizedson
AGE: Late 30’s
LOCATION: Born and raised in the Midwest, but I have lived in the Bay Area of California for much of my adult life
OCCUPATION: Intensive Care Nurse Practitioner at a university medical center

1. So Why Instagram?

Instagram started off just kind of as an extension of Facebook, sharing photos with friends and the like. Once I figured out how to use hashtags, I began exploring others’ posts about things that I liked that maybe were a bit esoteric, things like certain clothing brands or records. I later got burned out on FB and IG, so I deleted both of my original accounts. After a break, I found myself exploring IG again to learn more about clothing and shoe brands I was interested in, to see how people were wearing them, and how the garments wore over time… IG is really a treasure trove of images for exploring these things. It’s like a huge knowledge bank of info on style and cool clothes and it has continued to be a great way to discover new styles and brands, to connect with other people who are passionate about these things, and even meet the people who make the things. It has become a way to connect my interests with an actual community, and that has been completely awesome. My world is bigger and warmer for that, and I really appreciate it.

2. Why Denim, Boots, Workwear, Ruggedness?

Denim and workwear have been a big part of my life for a long time, it just feels true to who I am. I’m from a blue collar family, and I grew up with family members who loved Levi’s jeans. Levi’s began to carry this mythical weight for me early on. In my teens, I got into punk and alternative music, and I began a life long love of vintage clothing by extension. A lot of kids in the scene were wearing cool 50’s and 60’s styles in the early-mid 90’s. That really spoke to me, and my style began to crystalize around that.

Also, I love the simplicity and solid construction of work wear. A lot of the designs are from the early to mid 20th century, just very clean and utilitarian. I love it, it’s got a purpose but it looks good, and there’s no bullshit. I always admired the solid midwest farmers I grew up around; I have a lot of respect for their work ethic, and their mentality of reusing/recylcling/sustaining. So when I wear a used, old plaid work shirt, it’s kind of my homage to that lifestyle, and an anti fast-fashion statement.

Beyond thrift stores, I found that there were certain brands currently operating that seemed to speak to a similar mentality of appreciating the classic designs (while updating them a bit), and constructing their garments in a way such that they could last for years, like the work wear I’d been shopping for in thrift stores for years. I was excited by that combination of new and old…plus the stuff looked so damn good! I was hooked.

As for ruggedness… Really? We are a bunch of dudes taking pictures of ourselves in our expensive clothing… Really? I think the ruggedness is more of a fantasy to appeal to the male ego.


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I think it’s kind of cool, for the reasons I mentioned above. I love having an avenue to meet other people who care about some of the same things I care about, people to learn from, and so forth. I’ve been lucky enough to extend the on-line world to real life and meet up with people from IG in the real world, which has been fantastic. It’s a healthy thing for people to have a community of others to share and connect with. It makes the experience of appreciating clothing / boots / style much richer and more meaningful.

4. Top 3 brands to shop and why?

# Rogue Territory: because they embody that bridge between vintage and modern, function and style. It feels very authentic, simple but also kind of clever. For example, their Supply Jacket is one of those designs that looks vintage but unique (doesn’t fall into the type I, II, or III paradigm), and has an undeniably modern edge. Tell me that chest pocket isn’t perfect for a cell phone? And I love having an inner secret pocket. A lot of their designs feel that way to me. Plus, Karl seems like a really solid guy; the label seems very personal to him. Both he and Leslie have been very kind in my interactions with them. I don’t hide the fact that I’m a RGT fanboy.

# Big Mac: because those are my favorite vintage shirts to find, real thrift store gold. Big Mac was a workwear brand sold at JC Penney for decades. Big Mac flannels are incredible. Incredibly thick and sturdy, but also soft and comfy. You can find some from the 50’s and 60’s that are still wearable, they’re so well made. The one’s from the 70’s and 80’s are also quite good. They used really great yarn died cotton to make their flannels with some really fine plaid patterns. Big Mac flannels are also more slim fitting, so they appeal to a modern sensibility. I also love their old mechanic shirts, particularly the all-cotton ones.

# Iron Heart: because their denim is amazing. Love the thick, heavy stuff. Construction, hardware, cuts are all pretty impeccable. I’ve been wearing a pair of 301s in 21oz sanforized cotton denim lately. They’re heavy but soft like butter. Great fades with IH denim, as well!


5. Where’s your favourite place to shop these brands?

I love Snake Oil Provisions because Ben and his associates have been an inspiration, and they have great taste. Standard & Strange and Self Edge are the best shops in my neighborhood. But seriously, I love a good deal, and eBay and Grailed can be pretty great.


6. When did you decide to voice and share your love for your clobber on social media?

For me, it took off when I joined the Rogue Territory Slub Faders contest. I had rejoined IG just before that. “sanforized_son” was a reference to all those really great vintage brands and my love of workwear. But the contest gave me more of a purpose in posting, and it made me want to take better pictures. But I didn’t tell my real life friends that I was “fashion blogging” for a long time, I was just too embarrassed, it seems kind of vain and silly. Now I’ve come to better terms with it and I’m more open about it. It really just reflects an appreciation of a certain style and craftsmanship. If you love it, live it. The cat’s out of the bag.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I’m more passion than technique. All my photos are taken using an iPhone 5. My best photos are taken by my wife when she has time to help out, but I hate to bug her with it too much. My daughter has taken a couple of photos for me, playing with the phone! Frequently, I use the iPhone timer and maybe a juice box to help stand up the camera. It’s totally glamorous.

Otherwise, I try to take my pictures in places that are aesthetically pleasing. I’m most fond of old brick buildings, preferably not super-well maintained.

I just do a bit of tweaking with the IG tools, I don’t use other apps. There are definitely better photographers / bloggers out there, but I’m very thankful and appreciative of anyone who takes an interest in what I’m doing.


8. What feeds do you like to follow and check in on? Who should we check out?

Obviously @snakeoilprovisions because Ben has great taste, he’s funny, and makes things look even cooler than the baseline. A lot people imitating what Ben does, myself included sometimes!

@outlinedcloth is a good dude with phenomenal photos. I met Devin one day for lunch when he was in SF.

I love @denimbitch. She does menswear better then most dudes, and she is very knowledgable about all things denim and heritage wear. Plus she’s an awesome person in real life!

I also always enjoy @craftedparis style. He’s got some pretty great fits, totally legit.

@corymahlke has a great sense of composition. He does really interesting things with perspective, kind of trippy and playful.

There are also people I just really enjoy interacting with on IG, like @shelby_denim, @jaunsin, and @gabegarza86 to name a few; kind of like IG-friends. They also dress really well 🙂

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

Just be yourself and post what you like. If you want to appeal to the fashion blogging crowd, it’s probably best to refine your feed to mostly just clothing/footwear pics. Don’t be afraid to interact and comment / ask questions of other members.


10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) Only with you. 

What would they be? And Why?

1. Rogue Territory denim Supply Jacket for its versatility, utility and protective qualities

2. Iron Heart 666S denim, because damn, they look good and they’re pretty tough
* just take a second to imagine those sick #desertislandfades for a second * 🙂

3. Red Wing Lineman boots for their durability and flexibility

4. A shirt made out of packets of dried oatmeal, cans of beans, and an iPhone charger

Ken, bro, I think you might be the first dude to take an iPhone charger, top thinking mad cat! Although I have no idea if there will be any plugs there AND if there is they might be european…still worth a try hey?! The oatmeal is a top shout and the @RGT denim supply jacket has to be the most worn outer layer on there!

Moving onto Monday we will be delving into the art of leather craftsmanship with Erik from @starkmade. With an attention to detail that’s unforgivable Erik is an artist who’s work is creating lifetime-lasting leather goods and accessories. If you haven’t already, make sure you check him out on the link above.

Catch ya soon guys. Monday to be precise…hopefully?? 😉

Ben @clobbercalm.


3 thoughts on “@sanforizedson answers the 10@10

  1. @sanforizedson is really the reason I instagram and continue to enjoy the denim community. He is a great person, brilliant about his style and choice of denim pieces. His shots on IG are cool, laid-back, and not pretentious. He’s an amazing person to get to know!


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