Happy Monday and as always, thanks for stopping by…
Now, as it’s Monday, this evening’s feature focuses on a brand and this week we’re moving slightly to the left, avoiding the word “DENIM” and concentrating on a company called @trumanbootcompany.
The Owner/Founder and creative driving force Vince Romano politely accepted the invitation to be the focus of the 10@10 for an evening. Great news! His company is incredibly moral and hardworking with Vince very much in the mix and running the company on a day-to-day basis everything you read this evening is relevant – true to form and 100% how it is for small ‘American Made’ companies. That said, it’s not just American Made businesses this relates to and there are small companies all over the world producing amazing products which we also plan to feature here on clobbercalm.com
For a small company, that produces less that 2000 units annually, The Truman Boot Co. offer a wide range of style and variation within their product lines with stocked goods ready to ship instantly and their unique made-to-order service where you can talk to guys about designing your own signature boots. Literally…incredible!
What I like most about this brand though is Vince, he’s obviously incredibly stubborn in the most awesome of ways. With no interest of selling out in anyway Vince works with his own hands & pens strategies with his heart, it’s completely old school and very cool. Vince’s company is another example of badass products being manufactured against the grain whilst all the odds to succeeding are stacked against them.
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Vince Romano
COMPANY: Truman Boot Co.
LOCATION: Boulder, Colorado
SPECIALITY/COMPANY FOCUS: To produce a boot that will be unique and worth wearing for years whilst resisting the “brain and labor drain” that plagues our nation
1. Straight forward, please tell us, how did your company Truman Boot Co. start out?
In my early twenties I was traveling constantly. I worked on sheep and cattle ranches, later switching to cheese making while I was in Europe
Every 3-9 months I would go to another country or state. When you move that often you have to travel light. And it was essential to have a good pair of boots that you could work in, and then clean them up and go out on the town in. There was a pair of tall boots I bought second hand that I had resoled and became super obsessed with. The brand was unknown, so when the boots tanked I decided to rip them apart and figure out how they were built. Never really planning to start a boot company.
2. Tell us. What does an day in the life of yourself look like? What’s your daily work routine?
We recently moved the company from Pennsylvania to Boulder, Colorado, so there have been huge changes to my schedule. We are in a very urban environment now, which is something I haven’t experienced for awhile. When were were in PA I’d take the dogs out when I fed horses in the morning and they would roam all over, and you never had to think about running them. But now my wife and I have to get up at 5:30 and take our three border collies running before work.
As much as I hate to admit it, espresso is pretty much essential to get things going. I’m in the shop around 7AM — things range from busy to crazy busy, so it’s a constant hustle.
One thing about the crew I have now is we are all super close friends, so our work and social lives are definitely blended. We’re here almost everyday. Weekends are for planning new projects and patterns. It’s no 9 to 5 that’s for sure!
3. What are your top 3 bestselling items? Why do you think this is?
Java ~ Waxed Flesh – Horween
Marrone ~ Horse Rump – Guidi
Snuff ~ Waxy Mohawk – CF Stead
All three of these are fairly unique to Truman Boot Company. I don’t think you’ll find the same style of boot from the same leathers elsewhere. And I think that’s super important going forward. We really have to work hard to find leathers that haven been done to death. But it really pays off when we stumble on leathers like these.
4. What’s your personal favourite garment when it comes to the items you manufacture?
Ah, that’s so hard! I change boots like 3 times a day — no kidding. I would say when I am working I am always gonna go with waxed flesh or horse hide. But I really like dressing differently when I am out for the night so something unique like navy shell or rocky mohawk adds some nice variety. I’m secretly obsessed with rocky mohawk.
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
I love it! We haven’t done much marketing; Instagram is kind of ground zero for us. And the guys are always coming up with such awesome stuff. I think it’s great to see lifestyle shots from actual customers as opposed to seeing content from the brands themselves. These guys are essentially creating the image of the brands themselves.
6. Has it made an impact on your business at all, do you think?
Oh yeah, it’s made a huge impact. And it’s always super neat to see how quickly news travels within the Instagram community. I think it’s a keystone in our success as a business. Really liking the Instagram stories and I am working on making that a unique experience for our brand. I think there is allot that can be done with that.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
Vermilyea Pelle and Grease Point are two of my favorite brands because they share a very similar philosophy on small scale manufacturing. I’m a huge fan of seeing the behind the scenes stuffs. So I’m always super pumped to see new stuff from these guys. There are a ton of great Instagram feeds — I’m particularly inspired by the small, first generation brands. They keep me going.
8. A quick one about you. Other than the business, what passions do you have in life? What flicks your switch and helps you relax?
I’ve been obsessed with horses and ranching since I was a kid. Any horse related sports and I’m down. Our dogs are working dogs and I really enjoy working stock dogs. Dog trails are loads of fun. My wife and I are also MAJOR foodies!
9. What do you consider to be the best thing about your business and why?
The fact that we are our customer is the single greatest thing about our company. We are all under 30, we know who were building boots for, and we know what our market is because we are that market. I don’t think there is a single one of us who doesn’t have as dangerous of an addiction as our customers.
I think there are enough outsourced brands and startup companies out there to fill a small state. So it’s important to stick to our guns when it come to doing everything in house and actually being a boot manufacturing and not just a office and a website.
10. And Lucky Last, you’re going to be stranded on a desert island for a very long time (much longer than Tom Hanks in Castaway) and you can take 2 pairs of your Truman boots with you. Plus 1 choice of drink. (Natural water and coconut milk are already there)
What would they be? And Why?
Two pairs of Truman’s would be my marrone horse hide and these black kudu RO derbies I just got. I think with those two we’ve got most occasions covered. Drink would be Mint Yerba Mate!
Vince, buddy, thank you so much for taking time out for the 10@10. Putting tonights’ feature together has been great fun. I hope we speak again soon Vince and, who knows, maybe one day enjoy a beer together!
As always, this Thursday we’re back with another denim enthusiast as we focus on ’The Men Behind The Menswear’. Yeah Mori aka @mori.nl of Holland throws himself into the hot-seat and fires back his 10@10 responses! He’s big on LVC which has only really been discussed with enthusiasm once before on the 10@10 and that was by Jerry aka @vorstenbos back in week 3. Make sure you drop by when you’re either waiting for a train, queueing in a supermarket, bored in class or sat on your own in a room feeling awkward and needing something to do on your smart phone. It’s a good read!
Then we leapfrog the weekend and **BOOM** drop into Monday with a bang as Sir Matt Rho from @shockoe_atelier answers the 10@10. Matt is a tip-top bloke with an incredible eye for detail and an undeniable talent for denim details. More and more, each week, the name @shockoe_atelier crops up in IG feeds and that doesn’t happen without good reason so make sure you check back in next Monday!
Next Monday will also lend it’s hand perfectly to us filling you in on a little project we have been working on with the @shockoe_atelier guys for 2017. 😀
Have a top week people. Enjoy your threads and see y’all soon! All the best.