@ryancascarano answers the 10@10

Hello folks.

I hope you’re all doing well and thanks for stopping by and taking a break from your online Christmas shopping (as if we are really that organised?!) to check out the 10@10.

Tonight belongs to a dude named Ryan aka @ryancascarano. Ryan’s a young bloke that appreciates his threads, the outdoors and a well timed snap. As mentioned, last week, on the @hollowsleather feature, when I think of Ryans’ feed I think of trees and layers (of clothing I mean). Ryan has a knack for putting overgarments onto undergarments but at the same time keeping it simple, easy to look at, and of course classic!

He has a great looking feed that fits perfectly into the 10@10 series and it’s been a pleasure putting this together. That being said it’s now time so sit back, relax, crack open a beer and enjoy the thoughts of Ryan as @ryancascarano answers the @clobbercalm 10@10.


NAME: Ryan Cascarano aka @ryancascarano
AGE: 22
LOCATION: Kenosha, WI (hometown) & Kalamazoo, MI (grad school)
OCCUPATION: Hydrogeology Graduate Student & Teaching Assistant

1. So Why Instagram?

If you were to take a look back – and I mean a pretty far look back – at my Instagram feed, you’d see that it wasn’t always as it is now. It started out much like that of the average person, a picture of something random here and there, funny pictures of my friends and I, maybe an ugly plate of food…

When I bought my first pair of raw denim in 2013, however, I occasionally would post pictures of them on my Instagram feed along with the #rawdenim hashtag. Gradually, I began to do this more and more, and I eventually noticed a handful of people who were also interested in denim started to follow me, who I in turn would follow back.

Ultimately, this took off.

Instagram has become the perfect platform for sharing photos of the things I like – predominantly clothing, but also a great deal of photos from my travels (mostly of national parks). I’ve met a lot of like-minded individuals from all over the country and have connected with a lot of brands that I am proud to stand behind. A lot of these people have become friends that I communicate with on a regular basis outside of Instagram.

I would say that’s what I love most about Instagram – the ability to network and connect with people who are passionate about the same things.


2. Why Denim, Boots, Workwear, Ruggedness?

Really it just makes sense to wear clothes that are functional, but that can also be dressed up when the situation necessitates it.

For the most part, I can wear any pair of denim with any pair of boots out for a long day of fieldwork and still wear the same combination out to dinner if I had to.

I also love how raw denim and leather ages over time. It makes wearing these materials so much more rewarding as you gradually see them become a one of kind piece the more you wear them yourself. In addition to that, it’s great having memories associated with certain pieces that you know are going to last a long time.

3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

Overall I have no major gripes with it. The community it has created is, for the most part, full of some the most genuine individuals I’ve had the pleasure of interacting with – both online and in person. Sure, the majority of us come from pretty different backgrounds, have many different interests outside of clothing, and for the most part do pretty different things for work – but at the end of the day, this instafashion community is something that fundamentally connects all of us.

I think the world as a whole could learn a thing or two from our community.

4. Top 3 brands to shop and why?

Oak Street Bootmakers – the most functional footwear I’ve come across, great styles, great materials, great construction, and an even better group of guys behind the brand.

3sixteen – best fitting jeans I own, and in terms of construction, once again they are tough to beat. Some of their fabrics are also pretty unique and fade really well.

Taylor Stitch – I also haven’t come across shirts that fit me quite as well as Taylor Stitch does. TS is consistently coming out with new designs utilizing unique materials that you don’t see other brands doing. They’re also super versatile, most of their pieces can be worn very casually, can be beat up working outside, but also can be dressed up a little (or a lot) when necessary.


5. Where’s your favourite place to shop these brands?

Independence Chicago – this is the Oak Street flagship store and is hands down the best place in the world to shop the brand. They also have a ton of other great pieces from brands such as Post Overalls, Engineered Garments, LVC, and more. Definitely a worth a stop if you are ever in downtown Chicago. Tell them Ryan sent you.

Mildblend Supply Co – Luke carries just about any denim brand you can think of. Consequently, this is a great place to shop 3sixteen. Don’t forget to check out the massive stacks of other denim brands as well as his racks upon racks of high quality shirting, outerwear, and boots. Hands down the best selection of American-made menswear in the Midwest.

Taylor Stitch – best shopped online – the workshop style approach they have been taking recently is great for saving money on soon to be released pieces, so long as you don’t mind waiting a little bit to actually get it.


6. When did you decide to voice and share your love for your clobber on social media?

As I mentioned earlier, I’ve probably been posting raw denim related photos for nearly 3 years now. But it wasn’t until early-mid 2015 that I really started seriously posting consistently well-curated content. Early in 2016 I bought my first camera, and I feel that my feed has really spiked since then, both in terms of quality images and my following.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I take 99% of my pictures myself. There isn’t really any secret other than a lot of trial and error. After scouting a location for a shot, I’ll set up a tripod, tether my DSLR to my iPhone, and then through remote shooting I eventually capture an image I am happy with. Sometimes I’ll take a couple shots and later decide which I like best. I edit all of my pictures in Lightroom in order to have them appear as good as possible.

It would be great to have photographer with an eye similar to mine though who knows what I want the shot to look like. This would probably allow for a lot more unique angles and types of shots while also saving me the occasional headache of trying to remotely photography myself.


8. What feeds do you like to follow and check in on? Who should we check out?

First and foremost, above clothing, I would consider myself a guy interested in adventure sports and the outdoors. Consequently, most of my favorite feeds have some of that involved.

@alpineworks – Joe Grant is an endurance athlete living in Boulder, CO who specializes in ultra running and other self-propelled journeys in the mountains. He is also a great photographer and his photos are hugely motivating for me to get out and about. If only I lived in the mountains…

@alexstrohl – I feel like a lot of people follow this guy, considering he has over a million followers. I follow probably close to 100 folks with feeds much like Alex, who basically just travel the world and take pictures of their natural surroundings – but Alex is doing it at a level that a lot of folks just aren’t at. With the introduction of Insta Stories, it’s even more fun to follow along.

@zack_vincler – Zack posts a ton of great photos from California. He’s got an eye for shots and editing that most people just don’t have. Some of my favorite pictures of Yosemite National Park are photos that he’s taken. He’s also in cahoots with 3sixteen.

In addition to these guys, check out some of my close buds for consistently good clothing/lifestyle content: @outlinedcloth, @whaleysworld, @cuffington, @youngsilhouette, @selvedge1


9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

I don’t think that there is one easy answer for how to get a new feed up and going. I don’t think it’s that easy to quickly develop a following. But here are the tips I can offer…

Be active. Be consistent. Interact with others on both your photos and theirs.

Post your best photos. Spend more time taking photos. Take more photos than you think you might need, that way you can choose the best later on. Really learn your way around a camera (or a smartphone) and learn how to edit appropriately. Try and have you feed itself look good well-maintained and put together. You don’t want to post a dozen photos that look good together followed by a random dud that looks out of place.

Stick to a theme. I predominantly only post photos of things related to my clothing, as well as photos I’ve taken of landscapes around the country. Actually, one thing I could probably do to have a better following would be to stick to one thing or the other. But that brings me to my next point…

Be yourself. I am just as much, if not more, interested in the natural world than clothing. Consequently, since I love both things, I am going to post both things. So seriously, just be yourself. If you hate a certain style of photo, don’t shoot them. If you aren’t feeling like taking photos that day, take a break. It is easy to get burnt out on Instagram if you start to treat it like a job.

With all of that said, when I first got going, I think it took me around 6 months to get to 1k, and then around another year to get to 10k… But I feel it’s exponential and as long as you keep with it and follow some of my previous points, it continues to grow quicker and quicker.


10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) Only with you. 

What would they be? And Why?

A pair of denim – hard to decide which, but any pair would suffice, as long as they weren’t super heavyweight. I think any denim under 15 oz can be versatile enough for year round wear. My 3sixteen shadow selvedge would probably work – plus I would be able to get some even crazier fades!

Oak Street Bootmakers Natural Trench Boot – I’ve done literally just about anything you could imagine in these boots. They would prove more than sufficient if I were stranded on an island.

White Tee Shirt – can be worn with just about anything and you’ll look good

Any of my Taylor Stitch shirts – as I mentioned earlier, they fit great. I would probably bring either my denim Glacier Shirt or one of my chamois Yosemite Shirts – both would be great for the potentially chillier evenings –I don’t think I would need anything more than just a long sleeve shirt (this is a warm desert island, right?)

Ryan it’s been a pleasure my friend. There’s a little magic with what you’ve got going with the feed and I look forward to seeing it grow and grow throughout 2017! Keep up the good work brother 😀

So moving on to ‘Project Threads and Fades’ where we are seeking out one more dude to sport some @shockoe_atelier denim for a year solid, kindly donated by the Shockoe guys of course! The response to our shout out on finding the 5th guy has been amazing with so much interest from some amazing dudes but here’s a little more info on where we are. We have dudes from the UK, Europe, Asia and, of course, the US so this final shout out is to find a guy from somewhere else. Oz? Africa? Antartica? 😉 Who knows?! But please come forward as we’d love to have you involved. You can reach out via the comments section below or via my feed @clobbercalm.

Don’t be shy peeps it would be awesome to meet ya!

So now Monday. How many of you guys have heard of a company called Lot Stock and Barrel aka @lotstockandbarrel based in LA? I’m guessing at quite a few. Their founder Benjamin (great name) is damn fucking good at being cool! His company is awesome, his outlook is awesome, his team sound awesome and this is a week you really should not miss. As a company they are slightly different to the other 10@10s we have posted but the ethos, love and dedication to the threads is all very much in tune with what we do! So good to be able to get these guys on here…

That’s it from me, have a cracking weekend. Make your self buy at least hmmm…4 Christmas presents. It might seem like a stretch now but you will thank me in a couple of weeks…a little bit at a time works! Slows the chaos. Keeps life simple. Makes everything easier.

Ha. Have a top time and see you Monday!

Ben @clobbercalm.



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