@imaunit answers the 10@10

Hello folks.

Is it me or is the week between Christmas and New Year a little like being in limbo? Time is basically of non importance and each morning I have to remind myself what day it actually is…nothing to do with the hangover either 😉 Then again I rarely spend anytime at work during this week which obviously allows me to take my foot off the pedal. Only a little though, as any other bloke with a young family will agree, there is only so much rest for the wicked that these kids will allow!

I’m rambling on so moving on…tonights’ thread-sporting rock star spot goes to Aun aka @imaunit. Aun’s a dude that sports indigo for days but blasts the flannels on a regular basis also. It’s my kinda kit so it was great to get him in the hot-seat for a “Crimbo Limbo” 10@10 feature.

Dudes, sit back, relax, crack open ANOTHER beer and enjoy the thoughts of Aun Tay as @imaunit answers the @clobbercalm 10@10.


NAME: Aun Tay aka @imaunit
AGE: 25
LOCATION: Los Angeles, CA
OCCUPATION: Pharm.D. Student

1. So Why Instagram?

I started up Instagram about two years ago just because I was behind all the new social media popping up this decade. At the time, it was just to post random things, but now I use it as a creative outlet to share with others and also to take a step back from my future career going into such a evidence-based field in healthcare.

2. Why Denim, Boots, Workwear, Ruggedness?

I feel like an “Americana” style has always been in and a lot has to do with the history of why each component was originally made for. There’s a lot of history of clothing in America such as Levi’s blue jeans were made for gold miners, and Filson Mackinaw Cruisers to keep men warm during the western gold rushes. Of course there are times to suit up and dress the occasion, but for day to day activities, I love this style!


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

Uhh I’m not too sure what “Instafashion” means, but if you’re talking about people rising to fame fashionwise by using Instagram, I’m totally cool with that! Everyone sort of knows one another and lots of people like to hop on Instagram to “escape from reality” to see outfits they like or lifestyles would like to have. Imagination is a really strong experience.

4. Top 3 brands to shop and why?

3sixteenRogue Territory, Filson

3sixteen is just making a great place in the current menswear world. Starting as a streetwear brand and eventually moving onto denim, they now make really nice outerwear, flannels, basics, etc. I love their humbleness and philosophy such as distributing their goods to retailers first and putting up only the remainder stock on their site – always others before themselves. I’m finding myself buying more and more pieces from them recently. Andrew and Johan are real great guys and I can sit down and talk with them about anything!

Whatever Karl from Rogue Territory designs is pure gold. Every detail such as the pen pocket and extra button hole on Supply Jackets is there for a purpose. Again, RgT has strong foundations in denim, but recently has expanded into shirtings and outerwear and much more. Part of what I love about RgT is that it’s also Los Angeles based and is really inspiring for me in the future to perhaps start up my own small company and network with some of the most innovative people in the world, in menswear at least!

I love Filson because their bags are so great. Leather and canvas are like bread and butter. Filson essentially pioneered that combination and what’s really great is their lifetime warranty. Even though I haven’t utilized the warranty myself because their stuff is holding up so great. The iconic Filson briefcase is recognized almost worldwide and even though other companies have recently started to design bags similar in that aspect, Filson will always have a place in my heart.


5. Where’s your favourite place to shop these brands?

Standard & Strange (Oakland, CA)
Snake Oil Provisions (Long Beach, CA)
General Quarters (Los Angeles, CA)

The owners of all these stores maintain great relationships with the brands and products they carry. They’re not pushy in selling stuff or anything of the such and I can always feel welcome just stopping by for a chat about life!


6. When did you decide to voice and share your love for your clobber on social media?

Started back around 2 years ago. I had already some interest in clothing/menswear a couple years before that but never really got involved in the community.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

Eh my images are not that great – I have no actual background in photography. I typically just use a tripod for outfit shots and take the photos myself is it’s a closer up product shot. I try to make use of whatever areas I’m in such as right now outside place near the garage or in a courtyard in the building I’m studying at. If I had a lady who would love to take photos of me, I would definitely like that better haha! I think interacting with the people that connect with me and building relationships is really important not so much how great the image actually turns out.


8. What feeds do you like to follow and check in on? Who should we check out?


A lot of other great feeds out there but these are the ones I can remember right now!

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

I feel like there’s no wrong way to do Instagram. Just put yourself out there, be involved in the community, start caring about other people, also perhaps have somewhat of a “theme” like food, lifestyle, exercise, or something relatable haha.


10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) Only with you. 

What would they be? And Why?

Uh well probably a pair of denim, some boots, a jacket, and like a flannel. It better be a breezy and chill island or I’d be sweating balls out there!

In terms of items I personally own at this moment:

Jacket: Apolis Raw Indigo Chore Coat
Flannel: 3sixteen Shaggy Crosscut Flannel Red Check
Denim: Japan Blue x Blue Owl Workshop JB-0420 Denim
Boots: Viberg Natural CXL Service Straight Captoe Boots (2030 last, stitchdown construction, dainite sole)

Solid as a rock Aun, loads of great bits in there mate. Your passion and knowledge of the things you appreciate is admirable and it’s great to see you get this passion across via your feed! I hope you’re having a top Christmas brother and hopefully we will get the chance to chat again sometime in the not too distant future?

Moving onto the next point, I promise I will try to keep it brief, ‘Project Threads and Fades 2017’. PT&F17 is an experiment I wanted to try and, more importantly, document here on the website. Why? For shits and giggles…that’s why. We have been lucky enough to team up with USA-based denim experts @shockoeatelier to put into motion a live ‘denim diary’ that will document the journey of 5 pairs of jeans on 5 different guys from 5 different parts of the globe as they go about their, very different, everyday lives. We will be putting 5 different pairs of Shockoes from their Kojima range to the test and documenting the fades and wears every step of the way. We have a good mix of blokes involved from professors to models and the stage is now set to make this a really cool experiment. All being well (USA Christmas postage pending) we should be able to kick the project off with an update and post on the 1/2nd of Jan and then as well as regular live updates via IG (feeds TBA) we will send out an official feature on the last Saturday of each month noting the past, however many days, to keep us all up to date.

I like to think of it as a selvedge scrap book.

Keep close for more updates over the next week or so if you’re interested in order not to miss out on any subtle developments to the timeline…

Monday, the first Monday of 2017 WOW! The fact I left school in 1999 scares the shit out of me these days :/ Monday see us bring the 10@10 back home and when I say back home I mean the UK. We didn’t have to go far to pull this piece out of the bag, 238.4 Miles to be precise as the feature focuses on Brighton based @dawsondenim. Brighton is one of those places that has a real buzz about it; a tangible, possessive atmosphere that propels you into a sort of giddy mood as you wander its’ streets. I’m not sure if it’s the whole mods & rockers history, two armies of blokes who are defined by the threads they wear and the music they choose, to listen to, lining up ready to do battle on the infamous Brighton Beach OR the fact that it’s just one of those slightly left wing communities that carries the old school hippy mentality. Either way, Brighton is cool! I once heard somebody say it’s “London by the sea” which is complete bollocks unless your looking at the price of a pint but the thing that is guaranteed is that you won’t struggle to source good clobber! Vintage, new and even ‘MADE IN BRIGHTON’ like the denim produced by Kelly and Scott at @dawsondenim. Their ‘Brand Behind the Menswear’ feature goes live next Monday at 10pm GMT, as always!

I’m done. Gunna sneak a Baileys in before my head hits the pillow, that’s manly right?

Speak soon brothers.

Ben @clobbercalm.



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