@lahmansbeard answers the 10@10

Hello folks.

Happy #? — Thursday. Is there a hashtag related to men’s clobber for Thursdays? I don’t know one and, if not, there should be. Be sure to reach out if you know something I don’t…

Tonight we meet Jeremy aka @lahmansbeard. A high school teacher based in Columbus, Ohio. He’s a denim wearing, boot loving, beard blogging stellar fella who’s incredibly knowledgable when it comes to his clobber. His Grandads sound #badass and he’s currently killing it on IG pushing 20K in followers with clean/crisp snapshots showing snippets of his life, style, personality and of course passion for his clothes.

Folks, do me the honour and sit back, relax, crack open a beer and enjoy the thoughts of Jeremy as @lahmansbeard answers the @clobbercalm 10@10.


NAME: Jeremy Lahman aka @lahmansbeard
AGE: 40
LOCATION: Columbus, Ohio
OCCUPATION: High School Teacher

1. So Why Instagram?

In May of 2015 I started blogging for Big Red Beard Combs and Cliff Original Beard Oils. I wanted to showcase not only the writing I was doing to but all of the rugged gear that I was discovering.

Within a few months I was asked to start writing heritage style features for Urban Beardsman Magazine, Capital Style Magazine, Primer Magazine and OneUpped Magazine. It just sort of took off.

2. Why Denim, Boots, Workwear, Ruggedness?

My Grandfather, who recently passed away at 96 years old, was a WW2 vet and a farmer here in Ohio. He went to church every Sunday and worked hard to support his four kids on the farm. He was a hero to me and he wore chore coats, raw denim, and Red Wing Boots. He didn’t wear them as some kind of nod to heritage style, he was heritage style. Guys like him invented it. He didn’t think a person needed a lot of things, he thought you ought to have a few nice things that would last. He believed in hard work and that a job worth doing was a job worth doing right.

My other Grandfather was a career high school teacher in New York and part of the greatest generation that dressed in their dapper wool suits, ties, suspenders, and wingtips. He taught me so many life lessons that are much more important than style, but looking your best was always there.

Both of those men inspired not only my love of history and all things vintage, but an appreciation for style, and that it’s okay for men to take care of their appearance. They proved that you do your best when you feel your best and that dressing well is a form of good manners.

I went to a rural high school in the 1990’s where we wore Carhartts, flannels and denim everyday. We took our 1995 class photo in flannels and boots. I rocked the same pair of Timberland hikers with wool socks to school for years. Now that the heritage look is in full swing, I’m in my element.


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I can tell you what I’ve loved about Instagram is getting to know so many great guys in the style community. I’ve been lucky enough to meet up with some of them and I enjoy talking denim and boots with them online or in person.

Before social media we all lived in our own little bubble not really knowing that there is a network of people that are into the same stuff. Now we get to share what we like with others and form a bond. It’s all about the brotherhood for me. It’s not a competition, it’s about community, and getting to know the guys that have so much more style than me.

4. Top 3 brands to shop and why?

Filson – They’ve been making stuff that’s built to last in Seattle since 1897. I’m a huge fan of their Cruiser Jackets. Filson was one of the first heritage style brands that I fell in love with and I’m a loyal follower.

Shockoe Atelier – Awesome denim brand from the Shockoe Bottom neighborhood of Richmond Virginia. They specialize in handmade clothes using Japanese and Italian Denim. Their jeans are great and I have one of their rinsed denim field shirts as well as an amazing raw selvedge chore coat. The details are so good.

Boots – Is boots a brand? Probably not, but I have an obsession with boots and there is no way I can choose a favorite. I’m really into Truman Boot Company, Grant Stone, Wolverine, Chippewa, and Red Wing Heritage.


5. Where’s your favourite place to shop these brands?

My favorite shop in Columbus Ohio is Artisan De Luxe. The crew down there create a super cool environment to just hang out and get nerdy about brands. Nicest people who share a passion for great gear. They carry some of my favorite brands like Tellason, Railcar, Yellow108, Red Wing Heritage, and more. Great folks and great stuff. Check them out at @artisandeluxeohio


6. When did you decide to voice and share your love for your clobber on social media?

I started my @LahmansBeard Twitter account in 2013 as a way to find brands and connect with others. I don’t feel like Insta was quite as big in 2013 as it is now and brands were posting on Twitter a lot more back then. I’ve found that people respond more to images on Insta now though. I started my Instagram in 2015 and it’s just grown from there.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I take many of them with my iPhone or a Nikon D3100 but frankly the best ones are taken by my wife on her Nikon D5500. She’s a trooper for being so agreeable when I say “Let’s go shoot real quick” because it’s never real quick.


8. What feeds do you like to follow and check in on? Who should we check out?

Oh man. Where do I start! @whaleysworld is the dude and really took me under his wing when I got started. We live in the same town so I’m always bugging him to hang out. Some of the other guys I really respect are @brandonburkphotography @outlinedcloth @marvaments @doppki @ryancascarano @youngsilhouette @evanholahan @bothrops1 @everydaydrew @sir_tadius @innchiro8 @craigfrombuffalo @thericheproject

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

Just to be patient and not focus on likes and follows. Follow and interact with the accounts you like and post what you love. If you’re posting good content everything falls into place and you get to interact with an entire community that is into the same stuff.


10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) Only with you. 

What would they be? And Why?

Kooth brand denim work shirt – Shayne Salinas runs a small family shop in Texas that makes amazing stuff. And the shirt will last forever if I’m stuck on an island.

Filson Wool Cruiser jacket – Wool is the original tech fabric. Keeps the cold out while still being breathable and dries super fast if it gets wet in the rain. Probably would be a great blanket on cold nights.

Shockoe Selvedge – So I can be the best dressed castaway on the island.

Truman Boots – While I love all of my boots, these things are built so tough that I think they would literally last until someone came and rescued me off of that island.

Ah Jeremy, tip-top stuff. The part about your Grandfathers really is great, I love that!

A lot of guys I speak to mention their Grandfathers’ and how they have been influenced by their style. It’s an amazing thing, these dudes wore the clothing we aspire to wear and they wore it properly. Every crease, every fade and every scuff will have come from a hard days work and will be a reflection of what they had to do to provide for a young family back in the 50s, 60s and 70s. It all kind of makes you realise that as much as we love it, we are just kind of playing at it…living in the shadows of these heroes. It’s also strange/worrying to think that as the world evolves this brand of work ethic will slowly fade away as technology and engineering makes life a lot less strenuous. Maybe that’s why we are all like we are, as if there is a part of us that wants the simplicity and graft-carved lives of the past to be with us here in the present?! These guys didn’t need to worry about; eating too much fast food, not going to the gym, answering emails or scoring that amazing bargain, simply because; they ate MEAT and veg, a days work was as good as any gym and they read books not phones. Hmmm ain’t that something to consider…

Anyways, apologies as I’m off in my own world again, I think you might have touched a nerve there Jeremy. Thanks for being part of the 10@10 buddy and I’m sure we will get the chance to chat again soon! In fact I have a ‘Denim4Days’ project in the pipeline that I would love you to be a part of. Speak soon chief.

Now very quickly, #threadsandfades2017 is well underway and if you don’t know what it is then you should go swing on by @threads.and.fades.2017 for a catch up. In the spirit of the project we will be sending a short-but-sweet feature live on Saturday (Jan 7th) that will showcase a few very early pics of the jeans and, also, help us get to know the guys involved a little more. Updates and reminders will be sent out via both the project feed and my @clobbercalm feed but just a head up that we will be sending the blog post live at 10am. Following it up with a blog post on the progress of the jeans the last Saturday of every month throughout 2017, again at 10am.

I’m signing out on tonight’s post and moving swiftly onto the above while the little ones are sleeping soundly in their own beds. A luxury that I’m sure will not last very long!

Have a top evening/morning or whatever and see ya soon! Stay close.

Ben @clobbercalm.



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