I hope you’re all rocking along nicely this week? I’ve had a strange time of it on IG since I spent some time in the States earlier this month. I was pretty miffed as, for some unknown reason, the reach of my feed seemed to lose upto a third of it’s impact for absolutely no reason! Almost 24 months enjoying the whole ‘take a quick phone pic and post it’, along with the great sense of community I’m sure we all feel just seemed to be diminishing away day-by-day.
Why? I haven’t missed a beat (day) since March 31st 2015 when it comes to postng because I enjoy it so much. Yeah I’m a power poster as apposed to a reserved poetic one. Both have their strenghs!
So why do I feel like my feed is taking an unwarrented pounding? A few days after getting back I was speaking to a friend who manages a promotion company. I expressed my discontent and confusion as to the situation, I know it’s not about ‘LIKES’ which it isn’t but f*cking hell 2 years of building?! My buddy then conveyed a very educated and reasonable explanation…
My Buddy: “Going like Facebook is it? They trying to make you pay for exposure?”
Me: “Fuck yeah man every other post I do comes with a notification of how I can pay to promote”
So tell me guys? Help me? Is this how it is now? Is it because @clobbercalm is registered as a business (even though it isn’t) do any of you guys know anything about this? Has IG sold out? Is it purposely holding back the exposure in the hope of acquiring a little extra dosh, after all I’ve heard Facebook is skint :s
Anyways, if anybody knows anything regards this just leave a comment, I’m sure it’s not just me so any advice would be great.
Now onto the good stuff; this week’s answers comes from the mind of a top young bloke named Evan aka @evanholahan. Evan has all the attributes of a true denim head, a vast knowledge of the brands, an eye for photography, a skater at heart and finally a wardrobe full of tip-top clobber!
Evan was so quick to respond and express his enjoyiment in being involved in the 10@10 that it reminded us how cool this hobby is. Cheers Evan brother!
Well, Evan had plenty of cool things to say and as it stands I’m only getting in the way of you hearing them, so sit back, relax, crack open a beer (mine’s an Amstel this evening) and enjoy the thoughts of Evan as @evanholahan answers the @clobbercalm 10@10.
MEET THE MAN BEHIND THE MENSWEAR
NAME: Evan Holahan aka @evanholahan
LOCATION: Winston-Salem, NC
OCCUPATION: Federal Credit Union Service Representative
1. So Why Instagram?
I first got into Instagram when I was about 16 years old. Initially, it was just the kind of thing where I took pictures of whatever I wanted but somehow I always gravitated towards menswear and landscapes. Then when I was eighteen, I got my first pair of American-made selvedge denim and so naturally I started taking pictures of them.
As I was posting pictures of them and exploring all of the raw denim related hashtags I started meeting cool guys who were just like me; they loved denim. So ever since then it has been about the community for me. I’ve gone on a couple different meetups and I’ve always had a blast and have made lifelong friends through it. It also is a great way to keep up with my favourite brands as well as the rad products they’re putting out.
2. Why Denim, Boots, Workwear, Ruggedness?
I grew up in skateboarding culture. I even worked at a core skate shop for three years from the ages of like seventeen to twenty. So for the past nine or ten years skateboarding has been a huge part of my life. One thing that I always really loved about it was beating the crap out of a pair of shoes or some jeans and just seeing how long they’d last. When I was a teenager I’d always wear jeans until they were literally falling apart. So I think that as I got older, and matured as far as my fashion sense goes, that is the one thing that stuck with me. I started getting involved more in motorcycle culture when I was around eighteen as well. It introduced me to brands like Red Wing, and Taylor Stitch who have a strong presence in the motorcycle scene. That’s also when I bought my 1976 Harley Davidson Ironhead, which was my first bike. Being that boots and denim are such a large part of that culture, it has just kind of stuck with me ever since and I love it.
I am a firm believer in buying quality goods that last, specifically American-made. The idea of wearing the same jeans or boots for years at a time is something I have always loved because of the character the goods develop over time. It also is a smarter investment in my opinion than just buying several items over the course of a year that wont even last a few months.
3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?
Hands down the community is my favourite thing about Instagram. It has allowed myself and countless amounts of other people to connect over things they love. As I mentioned before, I have made lifelong friends through Instagram who live all across the world. Over the last few years I have gotten to watch the workwear community grow and become a positive place where people can connect.
It’s also just become a great place to get to know brands and the people behind them. Instagram has become such a huge tool for brands or shops now and so it can really allow them to flourish and accomplish amazing things, especially since the Instafashion community has become so tight knit with great people.
4. Top 3 brands to shop and why?
3Sixteen – Andrew and Johan have built that brand from the ground up. Every single product that I’ve ever bought from them has been on point. The ST fit in their jeans is my all time favourite fit, and I still haven’t found another pair of jeans that compliments my silhouette the way the ST’s do. The Type 3s is also one of my all time favourite jackets because it is so versatile and can be dressed up or down.
Railcar Fine Goods – Railcar is one of the first brands that I was introduced to in American-made workwear. Steven makes all of his products in house, and for a while was pushing insane work weeks since he worked a full time job for the LA Metro while also growing Railcar as a brand in it’s earlier stages. That kind of work ethic I believe is reflected in his products. I first bought a pair of his denim back in 2013 and they were absolutely bulletproof. I even skated in them because they were a nice 12 oz. weight and they never blew out or gave out on me.
Truman Boot Co. – I was first introduced to Truman last year and fell in love with them from the start. I first saw their boots on a camping trip with my good friend Brent Whaley as he had a pair on the trip. The quality and construction was on another level than I had seen before. They have such a wide selection when it comes to their boots and they’re made to order, meaning the possibilities for customization are endless. I recently ordered some Stone Ramblers from them and absolutely cannot wait to break them in and see how they age over time.
5. Where’s your favourite place to shop these brands?
Many of the brands I will buy directly from their webstores, however I think my favourite shop is Meadow all the way in Sweden. I have ordered from them several times and they have always offered the best customer service since sometimes international orders can be a little tricky. They’ve also always been extremely kind and awesome to interact with on IG. They probably uphold one of my favourite aesthetics too, as they have aspects of minimalism and motorcycle culture in the goods they carry. It also doesn’t hurt that they always carry the best pieces from 3Sixteen.
6. When did you decide to voice and share your love for your threads on social media?
Probably about three years ago, when I really started getting into American-made workwear and when I started documenting the wear I was putting in on my jeans. I realized that as much as I loved the clothes themselves, there was something bigger behind it. I really wanted to join the effort to support small, local businesses that were producing quality goods right here in the US.
Growing up about 30 minutes away from the original cone denim mill and seeing first hand the consequences of jobs being outsourced, I really wanted to try and make a difference and social media was a great way to promote this idea of shopping smart.
7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?
It can be tough finding time to take pictures. I work full time in a job environment where I am in a suit so I have to make time to take the pictures that I post on Instagram. I take all of my photos on a Canon T3. I just started shooting with it about a year ago. Before that I just shot all of my photos with an iPhone until I decided I wanted to get serious with photography so I could really capture the pieces I was photographing. Most of the time I take them by myself on the weekends or after work using a tripod. Occasionally when I go on trips with fellow Instafashion guys we’ll exchange photos that we’ve captured of each other’s outfits though, which is always exciting because we have our own styles usually.
8. What feeds do you like to follow and check in on? Who should we check out?
This is a tough one, I have known @thechasekennedy, @youngsilhouette, @whaleysworld, @selvedge1, and @ryancascarano for a few years now and they always post some of the best content. They also all have very unique styles in how and what they photograph. Some of my other favourite feeds are @sir_tadius, @cuffington, @joshuaminnich, @1924us, @outlinedcloth, @brandonburkphotography, @lahmansbeard, @jaunsin, @doppki, and @jaesungxlee. There are plenty more but those are some of my favourites that I can name off of the top of my head.
9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?
Just have fun with it. At the end of the day, that’s what it is all about. It isn’t about followers or likes, it’s about having fun and building on the community that’s been established. I try my best not to get stressed out over all of the other stuff. Another huge thing to help get your foot in the door is to interact with other people and brands on Instagram. Don’t be shy, we’re all friends on here. That’s definitely a big way to get your feed off the ground just because you’ll keep meeting rad people and will allow you to enjoy it more since at the end of the day, it’s about the community we all have on here.
10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you.
What would they be? Who made them? Why are you taking them?
Oh man, well for starters I would take a Taylor Stitch Project jacket in duck canvas. It’s such a versatile piece and is practically flawless when it comes to quality and versatility that I couldn’t live without it. It’s a nice all weather jacket too so you can wear it in almost any season.
I would definitely bring along a 3Sixteen Crosscut flannel, it is one of my favourite button downs that I own and I find myself wearing it two or three times a week. (Cant say I even feel bad about it.)
I would for sure bring some 3Sixteen ST-120x’s with me. Those are currently the jeans that I am wearing the most right now, and I really can’t get enough of the high contrast blue which they fade to over time.
I would definitely bring some of the Truman Stone Ramblers. They go perfectly with the shadow selvedge fabric from 3Sixteen and I’d love to see how they’d look after a few months of playing in the sand on a deserted island.
For my drink? I’d probably just need an iced chai. It can be from anywhere, Starbucks, a local coffee shop, doesn’t matter to me. I’m pretty much addicted to them. A buddy of mine also shares the same addiction and we always joke around about getting tattoos with an iced chai that says, “Iced Chai Till I Die.” As you can see I am pretty serious about them.
My Man! Evan you just rocked the 10@10 to it’s core brother! Your answers, your enthusiasm and your opinions are exactly why we started the 10@10.
It’s been a joy bro, each and every opinion backed up with a valid and, more importantly, relevant reason as to why you came to it. Your feature is a brands dream, filled with real facts and honesty about their products!
We had Andrew from @3sixteen on here a few months back and I think he (if he reads this post) would totally agree with your philosophy and appreciation of what make a top garment. It’s a no bullshit approach to enjoying the threads you choose to invest in and that’s a great thing! Cheers again Evan, stay close.
I’m still sat here In my PJ bottoms and that 25oz Indigo x Indigo Rebel Denim Jacket by the @sosobrothers. It’s tough as shit but I’ve made a promise to myself that I will get there…I can fasten it up now which surely means I’m getting there. Also, we are looking to expand the @clobbercalm network and get more blue blooded brothers involved in what it is we are trying to achieve, if you’re interested in hearing a little more just reach out and let me know? The fire’s already started, now we just need to add fuel! 😉
ANNNNNNDDDDD finally, this Saturday sees us push the final ‘Project Threads…’ update out and seal the first quarter. All the dudes involved have been super cool but the second quarter is going to see us up the bar and take this fading shizzle to the next level!
Stay close and see y’all next week.