Glad to have you with us for another insightful instalment of ‘The Brands…’ edition of the 10@10.
Tonight’s post features @greasepointworkwear whose origins derive from (Founder) Amos Culbertson’s desire to create beautiful, functional things that people can “really beat up and do the things that they want to do in”…sounds good right?!
Inspired by an upbringing in a hard-working family on an organic farm in Colorado, and a long time passion for skateboarding and its style-centric culture. Amos makes clothing with work in mind using the best materials available, while placing high importance on detail and aesthetic.
…my goal I think is to make things that are appealing, and comfortable, and durable, and enjoyable for people to wear.
You can really see all of Amos’s influences, in the clobber he’s putting out, and it’s really great to see his obvious enthusiasm, for what he does, in every garment.
To me, making clothes is an art. An artist’s expression of all the experiences that they’ve had.
You can hear all this from the man himself HERE in a video called ‘Formed by Function’. That title pretty much sums up why we love the utilitarianism side of these clothes so much and I’m sure it’s whet your appetite for the feature below…
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Amos Culbertson
POSITION: Owner, operator, accountant, sewing machine mechanic, etc…I’m the only employee.
BRAND: Grease Point Workwear
LOCATION: Seattle, WA
SIZE OF TEAM: 1
SPECIALITY/COMPANY FOCUS: Made to order selvedge goods with a focus on workwear.
1. Straight forward, please tell us, how did your company Grease Point Workwear start out? (For people that don’t already know)
I began teaching myself to make jeans in 2012 during my second year of studying geology in graduate school when I was laid up with a broken ankle. My ankle healed, I finished school and continued making clothing. After a couple years of doing it for fun and on the side, I got laid off from my other job and had an opportunity to give it a real go. That was 2.5 years ago.
2. Tell us. What does a day in the life of yourself look like? What’s your daily work routine?
Solid breakfast and try to tackle some emails and print shipping labels for the orders I’m working on whilst finishing my coffee in the morning. Take the dog for a hike or to the dog park and then head to the studio. Most of the work at the shop is cutting and sewing orders but I do all the designing, pattern making and pattern grading as well so sometimes I get to do that stuff when I’m developing new pieces which is my favorite part. Usually try to go skateboarding for a bit at lunch and then get stuff finished and packaged up so I can drop if off at the post office on my way home. I try to turn work off in the evenings but sometimes it can’t be helped. I have to order fabrics or other supplies or do more email stuff. I try to surf/skate/snowboard or just get outside as much as possible on the weekends.
3. What are your top 3 bestselling items? And why do you think this is?
The top 3 best sellers are the duck canvas work jean, the double indigo work jean, and whatever heavyweight denim work jean I have available at the moment. I think these sell well because I built my brand around the work jean and that’s the style I’m kind of known for. Those fabrics are heavyweight, durable, and good looking fabrics which lend themselves well to a double-knee work jean.
4. What’s your personal favourite garment when it comes to the items you manufacture?
It’s usually whatever is newest because that’s what I’m most excited about and haven’t made a ton of. Right now it’s the orchard coat and orchard shirt. I just started doing tops and designing and making them is really fun for me. I got to spend a lot of time thinking about how I was going to do my take on the classic work shirt and chore coat and I’m pleased with the results. I think I was able to do something a little bit new without being over the top or losing the spirit of timelessness that the chore coat and work shirt possess.
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
I love it. My company wouldn’t exist without Instagram. 95% of my marketing is through Instagram. I built this brand with the very small amount of money I had and there’s no room for big advertising and marketing budgets – whatever I have leftover always goes back into buying more materials or machines or fixing machines and if Instagram didn’t exist to allow me and other small brands to market ourselves for free, I don’t think it would be possible. People out there who have amassed a following for posting about brands like mine do a huge service to us. I’d like to take this opportunity to thank @outlinedcloth, @brandonburkphotography, @sapwoodworking, @whaleysworld, @corymahlke, @raw.denim.ocd, @heddels_, @sir_tadius and anyone else who’s ever helped spread the word about my brand through Instagram. Those guys are paying customers and for them to like the stuff I make and my brand enough to buy it and post about it is amazing. It wouldn’t be possible without them
6. Has it made an impact on your business at all, do you think?
Haha sorry – please see above answer.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
Well all the guys I mentioned above. I just like the other brands that actually make stuff themselves and have transparent production. That’s what I find interesting because I’m so involved with the production part. I have a lot of respect for the Hartford Denim Co guys (@hartfordenimco, @hardenco and @har_den_co), @railcarfinegoods, @trumanbootcompany, @whranchdungarees and @vermilyeapelle. And as far as the menswear feeds, I would have to concede that @corymahlke is my favorite. He’s creative, original, and doesn’t take it all too seriously.
8. A quick one about you. Other than the business, what passions do you have in life? What flicks your switch and helps you relax?
Skateboarding and snowboarding have been a big part of my life for a really long time and I love them to death, but I recently started surfing and it’s so hard and new and fun for me that I have become completely obsessed with it. It’s what I want to do when I’m not working.
I like reading a lot too. I’m particularly interested in books about WW2.
9. What do you consider to be the best thing about your business and why?
I guess I would say the connection that I have with my customers. Even though a lot of it happens over the internet, I have developed connections, even friendships with my customers. I like that a lot and I think it’s important to a lot of my customers to know that the same guy who answers the phone or responds to the emails is the same guy who’s going to get out the fabric, pull out the pattern and make your garment. The quality is of course important too and I think that’s a result of the fact that I don’t have to answer to anybody when I’m designing. I make something however I think is the best way to make it, even if that happens to be the harder way. Quality is the most important thing to me when it comes to making the clothing and I’m unwilling to make sacrifices.
10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) only with you. And 1 choice of drink.
What would they be? And Why?
What’s the weather like there? I guess I would go super practical – a nice brightly colored raincoat that would be likely to catch the eye of a plane flying over, some really burly leather hiking shoes, some kind of fleece thing that would stay warm when it’s wet, and some shorts. And the biggest damn jug of water available cause there might not be fresh water there. I think I missed the point of this questions but that’s how I’ll answer it haha.
Really, really great Amos! After watching the ‘Formed by Function’ video I just knew this was going to be a stellar read and I was oh so right! Thanks again for taking the time to humour us here at @clobbercalm HQ as I know that my bro @clobbercalm.cal is a big fan of your style. Not sure what it is about the tortoise shell glasses and hints of skate style that he likes so much? 😝 Haha but seriously, keep doing what you’re doing and I’m sure we’ll speak again sometime in the future. Thanks man ✌️
This week’s ‘The Men…’ feature we have Christian aka @denim_and_whiskey in the 10@10 hot-seat. Two of life’s greatest gifts, and those gifts will just keep on giving when Christian steps up to the plate this Thursday, usual time.
Have a tip top week folks and stay close, below is a few things listed FYI…
1). There’s new product on the CLOBBERCALM STORE. Stay tuned, the independent craftsmen & woman that make our product are the real deal.
2). @clobbercalm.threadsnfades2017 is starting to pick up steam so bob over and check it out.