@thomas.von.stuff answers the 10@10

Hello people.

Another Thursday night episode of the long running 10@10 interviews and I’m sure you’re all on the edge of your seats to see what sort of tales tonight’s protagonist has in store…

…this week being kitted out stalwart Thomas aka @thomas.von.stuff.

Co-founder of stuf|f – fine goods with a decent eye for styling, when Thomas speaks you should be listening as it’s all great stuff…see what I did there?! 😉 The only downside with Thomas’s feed is that for a blog like this it’s too difficult to whittle his photos down to an appropriate number as EVERY outfit is on point!

Swing by the stuf|f – fine goods website HERE, it’s in German but good clobber is universal so check it out and stick around for tonights’ instalment as Thomas aka @thomas.von.stuff answers the @clobbercalm 10@10.



NAME: Thomas Jablonski aka @thomas.von.stuff
AGE: 40
LOCATION: Düsseldorf, Germany
OCCUPATION: Co-founder stuf|f – fine goods

1. So Why Instagram?

I’ve always been a very visual person, impressed by great photography. In the past I used to browse different fashion and style magazines to get my inspiration. Later with the Internet and the wave of success of Social Media I started with Pinterest and Tumblr before I discovered Instagram. I love the fact that it is a really social and authentic platform. Real people. True passion. Inspirational styles. At least that’s how I perceive it.

2. Why Denim, Boots, Workwear, Ruggedness?

I love classics. Maybe because I had to watch the classic movies with James Dean, Marlon Brando and Cary Grant together with my mom when I was a child. So boots, jeans and t-shirts have always been the perfect kit for me. In 2005 I bought my first pair of raw denim. It was a Nudie Regular Alf. Since then I’ve been infected with dry, unwashed jeans. But I’m not a pure heritage guy. The high art for me is to combine traditional, handcrafted quality (!) with contemporary style and fits.


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I don’t know who said this, but fashion and style is never about clothes, it’s about people and inspiration. The big fashion trends have always been inspired by street-style. And that is what Instafashion is for me: real people showing their personal (street-)style.

In this way I’ve also discovered a lot of great new brands and small manufacturers who I would probably otherwise have never got to know. It’s this kind of “Amazon-effect”: people who bought this also bought…

And finally I love this community aspect. Instagram is more than a virtual platform. I have had a lot of very nice chats and discussions about clothing and brands, I’ve gotten a lot of helpful tips and I think I have been also able to help other guys with my advice. And I’ve also met some Instagrammers in real life now. This is a really social platform.

4. Top 3 brands to shop and why?

That’s a really tough question…

1. Rogue Territory: Karl and his wife Leslie provide the perfect balance of handcrafted quality and contemporary interpretation of classic garments. Perfect fits, timeless styles and great subtle design details…RGT is really an everyday classic.

2. Norman Russell: I love their shirts. The quality and the fit are fantastic. They are classic but with that certain something. My favourite for autumn/winter is “the Tommy” flannel. It’s so incredibly soft…

3. The Strike Gold from Okayama, Japan. These jeans are incredible and the perfect choice for real denim heads. Simple styles, great attention to detail and these fantastic fabrics with that burly feel that fade so beautifully.


5. Where’s your favourite place to shop these brands?

We opened our own store end of last year, so this is of course my first address to shop.

But I do love shopping and I still shop in other stores especially to experience and test new brands and products. I have a real weakness for great brand and product stories, and I’m very receptive for limited and special editions.

My favourite stores are:

1. Self Edge, USA: the pioneers in raw denim.

2. Rivet and Hide, London: a very nice shop with a great portfolio of raw denim.

3. Lone Flag, San Diego: I love the spirit these guys are living. It’s a lifestyle and not just a business.

stuf|f – fine goods

6. When did you decide to voice and share your love for your threads on social media?

I started with Instagram about two years ago but originally this wasn’t really “socially” motivated. It was just for me. I wanted to capture my daily looks as often enough I stood in front of my closet and didn’t know what to wear and what to combine. So Instagram was a kind of lookbook for me. Today it’s still that personal stylebook-thing but the difference is that I love to share it and to inspire (hopefully) other guys.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

To be honest I don’t spend too much time taking photos. It’s always very spontaneous, always only a few shots. For more I’m far too impatient. It started with mirror selfies in the elevator at work. Now my wife takes most of my pics. Sometimes I also ask my 7 years old son Anton to take a quick shot of me. “Without the head again, dad?” I want to keep the “one-shot” thing to keep it authentic and less glossy. But probably I consider a better camera as the decisive factor for my new smartphone.


8. What feeds do you like to follow and check in on? Who should we check out?

I love the pics of @jjayhawks. If you have no clue and interest about style simply buy everything he wears. You can’t go wrong.

Second one is @samalanche, the owner of Lone Flag. This man and his style are damn cool. He perfectly understands to transform simple clean clothes to a sophisticated style.

If you like great detail photos you have to check out @raw.denim. This sunny boy knows how to put Red Wings and Selvedge jeans on the right stage. And of course @selv.age; great inspirational style kits, fantastically photographed.

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

Keep it simple stupid, show what you love and have fun. Be true to yourself and don’t try to imitate successful pics that aren’t you. That cannot work. I know this from my own experience. 😉


10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you. 

What would they be? Who made them? Why are you taking them?

1. Clean white sneakers, probably the 1-A Reinweiss by Vor Shoes. They are totally made in Germany and they are perfectly puristic.

2. Of course a pair of fresh Raw Selvedge denim. I definitely can’t decide which brand. I would have to do a blind choice.

3. A plain white pocket tee. Assuming the temperature is a bit warmer on this desert island I’d go for the relaxed neck tee by FLUX Melbourne made of lightweight organic cotton.

4. Definitely the indigo wool chore jacket by Apolis. This is one of my all-time favorites. Great colour, great fade potential and a fantastic fit.


Cracking read that Thomas! Especially love your take on “Instafashion” as it just shows that our community is made stronger by likeminded people that share the same value for what’s being built every day. Plus, I’m definitely going to have to make a trip to your store…it looks ace! Cheers for taking the time boss 🍻

Next week we are doing the double again and handing the baton over to Isaac aka @pigeontreecrafting as he answers on behalf of his stellar brand on Monday, then from his own jean-loving perspective as a top fella on Thursday. Make sure to tune into both people…

Have a tip-top end-of-the-week people and make sure to check out @clobbercalm.threadsnfades2017, it’s starting to pick up serious steam as it rolls into the sunny months so bob over to see what the guys have been up to.

Speak soon. Stay close.

Ben @clobbercalm.


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