@iamthedean answers the 10@10

Evening blue bloods.

Well again it’s Thursday and, although I’m sat cradling a Stella, I’m pretty sure I’m still getting over the stag do I attended in Amsterdam that started last Thursday. What is it? You turn 34 and then all of a sudden the 4 day long booze hounding sessions are no longer possible…pfft, I had no idea until now!

I do want to mention that it was great hooking up with bros @bvo_66, @robindenim and @fadedblueeyes whilst I was over in the ‘Dam. We had coffee/beers, shopped a little denim over @tenuedenimes and all-around had a stellar few hours! Thanks for making the effort to come and say hello guys whilst I was over in your neck of the woods and Jim who drove from Germany! LEGEND!! We all posted a few pics of the meet which you can see on any of our profiles if you’re curious at all?

Anyways, this evening we are changing the 10@10 concept a little. Not much but a little…

We now have so many rad dudes and dudettes in line to be featured that moving forward we will be releasing two articles each Thursday. The first being at 10pm and the second being at…10.10pm! See what we did there? 😉 Obviously we want to encourage variety as much as possible so we will keep the features focused on totally different personalities, when we can anyways.

Which brings me to tonight’s soldiers. We are starting with an incredibly dapper RRL fanatic by the name of Dean aka @iamthedean and then we move straight onto a true “denim bitch”, seriously, it’s Suzie aka @denimbitch 😉 Yup it’s been ages since we did an RRL buff and it’s only the second denim sis we have put out there also. A perfecto combo!

Sit back people, relax, crack open a beer and FIRSTLY listen to the thoughts of Dean as @iamthedean answers the @clobbercalm 10@10.



NAME: Dean Bardowell aka @iamthedean
AGE: 39
LOCATION: New York/New Jersey
OCCUPATION: Cyber Security Advisor

1. So Why Instagram?

I didn’t have any social media and was introduced to IG (which is the only social media I have) by a friend who showed me a picture from an IG fashion post and I decided that this would be the best and easiest way for me to show things I like without having too much personal information needed like Facebook does.

2. Why Denim, Boots, Workwear, Ruggedness?

I love the look, but ideally it’s because of where I grew up and things I was exposed to. Growing up in an urban area & living and working around NYC along with going to a catholic high school influences the things I wear, and it suits the environment, culture, and weather. So for practical dressing, going to work and general use, denim, boots, rugged wear and preppy wear fits my lifestyle.


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I am blown away everyday how the Instafashion community is growing and the popularity is amazing. I love seeing the way it influences fashion all over the world. It is also good to see how people support each other and their fashion styles.

4. Top 3 brands to shop and why?

1. Ralph Lauren mainly (specifically RRL – Double RL) because it fits my tall slender frame, I love the rugged, preppy workwear and casual style.

2. Brands for boots/shoes/sneaker varies Red Wings, Converse (Chuck Taylor’s), Frye Boots, Cole Haan, Timberland, and Nikes. They all fit into my wardrobe style.

3. Goorin Bros for hats, as their hats compliments my outfits well.


5. Where’s your favourite place to shop these brands?

The NYC RRL store is my favourite place to shop and see the items, as I get to really feel the clothes and if necessary try them on. I also shop the online site once in a while when I can’t get to store (rare).

My favourite place to shop for foot wear varies, I usually shop in the brand stores or online I’ve also purchased from IG.

As long as it involves shopping for my favourite brands every place that has them is also my favourite.


6. When did you decide to voice and share your love for your threads on social media?

I started my IG about 2 years ago once I saw so many others that were sharing the same things that I like and that I am interested in so I decided to share my interest as I realized I had a place to share.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

Not too much of a secret, about 95% of my images are self taken, and done with my iPhone. I usually take my photos during the day whenever I see an opportunity to get the best possible image. I usually like to capture the details in my clothes, shoes, etc for my posts which seems to interest my followers.


8. What feeds do you like to follow and check in on? Who should we check out?

I have a few feeds that interest me and I enjoy and some not mentioned, the usual RRL suspects, @olicongress @julienlanda @1lrg and other fashion accounts @davemoney3 @morgan4real12 @levitatestyle @mrparker67 and lifestyle accounts @stanley.lumax

with @davemoney3

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

I would tell a new IG fashion starter to embrace and own your style and let it come through in your posts. You can interpret fashion any way you choose so don’t try to imitate other IG accounts.

10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you. 

What would they be? Who made them? Why are you taking them?

If stranded on an deserted island I would bring…

1. RRL army fatigue pants as they are durable and practical)
2. RRL Leather Jacket for chilly times
3. RRL Henley for light layer
4. Timberlands Earth keeper boots for walking, and rugged terrain

Remy Martin VSOP Cognac for the 1 drink


What an awesome clobber-combo to kick start the double ups! Dean and Suzie everybody 👏 Both turn heads, no doubt, whilst strolling just because they have that something a little bit different and interesting about them…

Dean, thanks for your patience’s brother, I know you sent your answers back a while ago now, my friend, but I’m sure everyone reading will attest that it was worth the wait! Cheers

Coming up, quick as a flash, on you in a heartbeat…Saturday we have the first instalment of a new feature we are mega excited about called ‘The Denim Map’. Not to give anything away but Saturday’s feature has a certain @denimhound stamp on it! Let that sink in for a minute…”denim”…”map”…Greg The Denim Hound!! Only going to be tip-top and that’ll be live at some point Sat so stay tuned in to @clobbercalm feed Brothers + Sisters.

Tune in for that guys and, seriously, have a top weekend people. Be it with family, friends or your own mighty fine selves! We only live once and ain’t none of us getting this weekend back so make sure it’s a good’n! Try and show some love if possible, it tends to make everything a little better.

We realise we used the above exact wording a few weeks back but it just seems like the correct message at the moment. Stay close peeps.

Ben @clobbercalm.


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