@regentst1965 answers the 10@10

Hey guys.

Ok, so this is the second feature of the evening. If you haven’t enjoyed the first yet then make sure you swing by HERE and hear Svante aka @theurbanhippieswe tackle the 10@10.

This page however speaks to a chap, a little closer to home, in London-based Alan aka @regentst1965. Alan is a true heritage/utilitarian groundsman that enjoys the details and the practicalities of the threads he sports!

His outlook on his clobber sits him alongside Svante perfectly for this evening’s double bill of ‘The Men Behind The Menswear’ So let’s get straight into the good bit.

Guys it’s time to sit back, relax, crack open “another beer” and listen to the thoughts of Alan as @regentst1965 answers the @clobbercalm 10@10.



NAME: Alan Morris aka @regentst1965
AGE: 67

1. So Why Instagram?

Ideal medium to show rig-outs and not full of the pettiness of the forums 🙂

2. Why Denim, Boots, Workwear, Ruggedness?

I guess it’s coming from a mining family in South Wales with a grandfather who spent his life underground and was always aware of what he wore – always a hat and 3 piece off duty. Then growing up wearing some of the first 501’s imported into the UK and seeing the other icons of Americana on the screen. Working in the West End and then around the world taught me about Italian style and English heritage but I ended up back where I started with rugged Americana!


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

Wearing vintage and repro Americana fashion-proofs my wardrobe, of course, as well as being the stuff I feel best in. I’m not a fan of disposable fashion, either high street or catwalk. It’s just scavenging ideas from classic garments (like so-called bomber jackets and “discovering” souvenir jackets this season!). But the community we are part of is special. It brings people into the world of worthwhile clothes. In some ways I guess it’s like the Japanese pioneers such as Vans did after WW11. BTW Ametora is such a great read.

4. Top 3 brands to shop and why?

The Real McCoy’s; perfect reproductions , particularly valuable for pieces I can’t easily get as originals. RRL (RIP Mount St.): The US cut suits my stocky ex-bodybuilder shape and it is always a good look. The Japanese workwear brands like FullCount, Workers etc. have great quality and integrity.


5. Where’s your favourite place to shop these brands?

My key multi-brand stores are; Son of a Stag and American Classics. For my feet; Redwing London, Newburgh St, and Crockett and Jones, Burlington Arcade.


6. When did you decide to voice and share your love for your threads on social media?

Not that long. I lurked on the forums for a couple of years. Then posted a few garments on IG and then a year ago started properly. I never thought so many people would be kind enough to like what I wear and to follow what I do. That’s why I always list what the garments are.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I don’t know if there is a secret. My wife Jan is a great photographer (better than me!) and takes most shots. But we use my Z2 smartphone rather than our Leica’s or Nikons for IG, and I just hand it to a mate in shops or markets when I’m on my own.

I guess this approach shows the rigouts best and, by only cropping and tweaking exposure, it makes for a more natural look.


8. What feeds do you like to follow and check in on? Who should we check out?

Of course, there are a lot of people I enjoy following and it’s gonna be invidious to list just some of them, but here we go, in no particular order; @olicongress, @charlie.dontsurf, @theurbanhippieswe, @1lrg, the legendary @julienlanda, @giurz1979 and of course the brands’ own feeds.

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

Remember you are on IG not Facebook. So, are you keeping friends updated or trying to interest new followers? Think about what you want people to see. Is it mainly what you are wearing, where you are, what you are doing or what? The old web design rule of putting important content “above the fold” is particularly important with IG‘s current display. You only have just over two lines of text before the dreaded ” … more” appears.


10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you. 

What would they be? Who made them? Why are you taking them?

I’m a practical soul with a mountaineer’s instinct for survival. So it would be rugged and comfortable clothing such as classic military and workwear gear. First the Real McCoy’s LRRP shirt and Tropical Hat would deal with most conditions on the island; then my red SS lightweight Merz b. Schwanen Henley would deal with my core; my FullCount 1840 jeans would be tough and comfortable as would my Red Wing 875s. And of course they are some of my favourite pieces! The LRRP shirt is versatile and fits great (Members of the Long Range Reconnaissance Patrols called themselves Lurps BTW) The top brass in Vietnam tried to stop the infantry and LRRPs from wearing the immensely practical and popular tropical hat, as they considered it unmilitary! The loopwheel Henley would be comfortable on chilly nights and warm days. FullCount jeans are so well cut and comfortable I’d be happy lazing on the beach in them all day and of course my good old 875s would protect me well.


Thanks Alan.

Really good read mate and an impeccable take on the Americana style…from a Brit as well. Top class!

Now be sure to head over and check out the @theurbanhippieswe feature right HERE as we have now started doubling up on a Thursday and these guys were a great team!

There’s lots happening over the next week or so and @clobbercalm.threadsnfades2017 is 6 months old this week! Woah!! Time is skating by…

Stay close people, much love.

Ben @clobbercalm.

P.S. If any of you are up for entering into #teamdenimworldwide make sure you let me know! LETS DO THIS PEOPLE.


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