@_seandoyle_ answers the 10@10

Howdy Partners.

As you well know by now it’s Thursday which means it’s time for us to kick it with a top chap as we piece together another addition of ‘The Men Behind The Menswear‘ here on clobbercalm.com.

Tonight’s feature has been super easy as well as Sean aka @_seandoyle_ is such a top bloke with a profile that is filled with denim goodness. Picking the pictures for this evening was easy as pie. Each and every pic on there is a winner and represents everything we love about denim and boot porn!

Sean has been super easy to work with regards this evening’s entertainment and it’s a privilege to have him on the 10@10 mantle.

So brothers let’s sit back, relax, crack open a beer and listen to the thoughts of Sean as @_seandoyle_ answers the clobbercalm 10@10.




NAME: Sean Doyle @_seandoyle_
AGE: 35
LOCATION: Phoenix Arizona
OCCUPATION: Super Nerdy Science Guy, Medical Student, Part-Time TA in a Cadaver Lab

1. So Why Instagram?

Well, I guess I initially started using Instagram as an extension of my social life within my local community. I created my account pretty much right when the platform launched but I really only made random posts without any sort of cohesive vision. In those first couple years, most of the content that I would search out on Instagram would pertain to either my love of American made choppers or Skateboarding, which has been my passion since I was a child.

Through these searches, I soon discovered that Instagram housed a vast array of diverse communities and, for me; the one that resonated the most was that of heritage menswear. I have always had an inclination towards fashion and I have a brief history with garment design and construction thus once I discovered this unique niche, I was hooked. From that point forward I used Instagram as a method to educate myself about the world of truly high quality as well as functional menswear. Whether it was researching different textiles, construction techniques or dying processes, I wanted to know everything that I could about the garments that I was quickly building a love for, and Instagram provided a strong platform to be able to do so.

Through this platform I have been able to find some of the greatest menswear companies in the world. Recently, I have also begun reaching out and building relationships with some of the other members of this community, which has added an entirely new dynamic to my experience on this site. It has been great to find others who are as obsessed with our unique little menswear niche as I am and I’m continually amazed by their level of intelligence, product knowledge and creativity. Each and every day I will encounter something or someone that gets me hyped or inspires me, which is 100% why I use Instagram.

2. Why Denim, Boots, Workwear, Ruggedness?

When I think about it, I believe there are several different factors that have ultimately led me to this passion. I have had a love for style, design, and fashion since I was a kid. Growing up outside of NYC, as a child I would often venture into the city with my mother, who was always an incredibly fashionable lady, so I was ultimately exposed to a vast array of garment designers at a very young age. As I got a bit older, I discovered the worlds of heavy metal and punk rock that, in turn, changed my life (and style) forever.

Since the garments that I would see the bands within these genres would wear were not readily available I quickly learned to use my creativity to manipulate whatever I could find in order to attempt to recreate the looks I would see being worn by my favourite bands. Also, being a somewhat smaller kid than most, nothing would ever fit me the way I wanted it to, so I began to learn my way around a sewing machine when I was no more than 11 years old. In my early 20’s I actually tried my hand at designing my own clothing line however once I attempted to turn what was a fun passion into a structured business it quickly became stale and I decided it was not for me.

Another aspect of what I believe ultimately brought me to the world of work wear is my love for skateboards and motorcycles. I legitimately began learning to ride skateboards shortly after I learned to walk and the skateboarding culture has always been an integral part of my life and who I am. I still ride skateboards to this day but as I got older and injuries began to compile, my need for adrenaline release led me to the world of motorcycle culture and building choppers.

Over time I began to find companies such as Red Wing, Iron Heart and many others who were making garments specifically created for the culture that had captivated my passion and thus, my obsession was born. Both skateboarding and riding choppers are activities that are raw and aggressive, which are characteristics that I feel are at the foundation of the rugged garments that we have all grown to love. I feel like there is truly a direct correlation between both skateboarding and motorcycle cultures and that of quality work wear and thus, my love for denim, boots and overall ruggedness was inevitable.


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I think it is absolutely amazing! If it was not for Instagram, I would never have become familiar with many of the brands that I absolutely love today. This rise of “Instafashion” has provided me with an endless quantity of inspiration for my own personal style. Quite often, I will browse through some of my favourite creators feeds when I am trying to determine what garments I want to throw together for the day. Many times, seeing the creativity put forth by others on the platform has helped me make decisions or take “risks” with my own personal style that I might not have otherwise. Also, with a bit of digging, you can find that there are a great number of resources for garment or textile education.

Feeds such as @heddels_ (previously rawr denim) provide our community with a wealth of information on everything from weave variations or traditional dying techniques to online discounts or sales which I find is absolutely invaluable to anyone interested in the world of denim. Up until somewhat recently I have been fairly quiet within the actual denim community on Instagram but as my level of interaction increases I am realising that it will most likely become one of my favourite attributes of the platform. Even in the short time that I have had a voice within this community, I have already met some of the kindest and most genuine people, each of which is both creative as well as inspiring in their own unique way. I am genuinely excited to see what the future holds in store with my continued engagement within this amazing community.


4. Top 3 brands to shop and why?

Oh boy, only 3 is going to be tough…

Rogue Territory: When I was first introduced to the world of selvedge denim, RGT was the very first brand that I acquired. Karl is an absolute master at combining both form and function with his garments using unique textiles that are tough as nails but with a fit that is perfectly dialled in. Over the years I have purchased many garments from RGT and they never cease to exceed my expectations each and every time. Although they can do no wrong in my book, their shirting is my absolute favourite of their products. Whether it is their indigo selvedge canvas work shirt that doubles as an overshirt / “Shacket” or a more light weight and fitted brown chambray Jumper shirt, I always feel at the top of my game when I’m wearing their garments. Also, although I have yet to meet Karl, he simply seems like a hard working family man that pours his heart into his creations which, in my eyes, is almost just as imperative in guiding my purchase as the fit or textile.

Iron Heart: The self proclaimed (and rightfully so) pride of Japan and kings of extra heavyweight denim, Iron Heart is truly in a league of their own. Not for the faint of heart, these guys produce a proprietary 21oz denim that is truly something to behold. One would think that a 21oz raw denim would be incredibly starchy and rigid with a break in period that is best described as “gruelling” however, that is not the case with Iron Heart. I regularly describe their denim as strong and robust with intense fade potential but almost blanket soft on the inside providing the ultimate in both luxury and comfort. And that is all without even getting into the ridiculous quality and attention to detail that goes into their construction. Although, when you get into Iron Heart, you are going to be spending a bit more than you would with other brands, you truly get what you pay for and, especially if you ride motorbikes, they are ultimately a pragmatic investment that you will never regret.

Viberg: when I first started getting into quality work boots I remember scrolling through Instagram and coming across a pair of colour #8 shell cordovan Viberg service boots and being absolutely blown away. Although nowadays there are several great brands that have a similar pattern to Viberg’s classic WWII-esq boot, at the time I hadn’t seen anything like it and I knew that I needed to eventually own a pair. Being a small company based in Canada, they have been making quality work boots for nearly a century and they have an interesting story to show for it.

When first shopping for Viberg’s, it’s somewhat difficult to get beyond the price tag which is substantially higher than most boots within the world of heritage work wear however, with just a bit of research, it quickly becomes apparent that the quality and craftsmanship is well worth the extra bit of change. Entirely built and lasted by hand in a process that has over 200 steps per boot, Viberg produces a boot that truly stands above the rest. The standard of quality control that these guys hold their products to is seriously mind blowing! Their stitch down construction is absolutely flawless and in my opinion it’s the gold standard of the industry. These boots might be an investment, but it is one that you will truly never regret.

5. Where’s your favourite place to shop these brands?

Well, for Rogue Territory as well as many other amazing brands like 3sixteen, hands down, my favourite shop is Snake Oil Provisions! The owners of the shop, Ben and Miranda, are not only incredibly knowledgeable about the products that they carry but also they are some of the raddest people in our little community. They are always completely engaged with their customers and readily available to help with any questions due to their extensive product knowledge. It is blatantly apparent that these two have poured their heart and souls into the shop, which really comes across to the customer in the form of an excellent online retail experience. Hopefully one day I’ll make my way out to Long Beach to actually meet them in person.


6. When did you decide to voice and share your love for your threads on social media?

Honestly, it has been somewhat of an organic progression. For the longest time I was just posting items that I was hyped to have recently acquired. Gradually, as my collection of garments started to grow, I decided to invest in a quality DSLR in order to produce photographs that actually did justice to the garments and to provide myself with a bit of a creative outlet.

In doing so, I began receiving some really positive and supportive feedback from other members of the community so I decided to start putting more time and effort into my shots. Since then it has really become a great outlet to express both the things that I love and also the amazing biodiversity and culture of the area I live in.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I don’t really know that there is any secret behind my photos. If so, it’s definitely a combination of incredibly constructed garments and the beautiful Sonoran desert. Especially around dusk or dawn, the desert has some of the most spellbinding colour tones which I have found to really captivate and accentuate the nature of many heritage work wear garments.

I actually take all of my own photos using a basic Cannon Rebel t6i with a Wi-Fi enabled remote to control the shutter/ aperture etc.


8. What feeds do you like to follow and check in on? Who should we check out?

Well, the first guy I’d recommend for people to check out is @jjayhawks. Jared is one of the most influential guys that I have found on Instagram and he seems to always be the first to have the newest garment releases. Also, he seems to be a funny guy and always finds a way to input his personality into his photos. On days that I can’t figure out what I want to wear, Jared’s feed is generally my first stop.

Next, I definitely recommend that people go and check out the one and only @cuffington. Nate is simply an all around nice guy and his style is always on point. Similar to my previous recommendation, I regularly look at Nate’s feed when I’m trying to decide what to wear and I need some inspiration in order to put together a fresh combination of garments.

Last, but definitely not least, I would recommend that people check out @selvedge1. Victor is always putting together rad denim combinations and also his constant activity in the community provides him with the opportunity to put together awesome collaboration shoots with other denim enthusiasts both around the US and the rest of the world. Also, he’s simply a really nice guy, which makes his feed all the more enjoyable.

There are truly so many others that I would have loved to list and these are just a few of the many creators who I draw inspiration from on a daily basis.

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

First and foremost I would say that the most important thing is to be yourself! Aside from that, my main advice would be to find some sort of aesthetic theme or concept and build off of it. All of us love similar garments so take whatever it is that makes your application of those garments personal to who you are and use that to your advantage.

Show what is meaningful to you and others will undoubtedly respond. In my own experience, I feel like my photos started becoming much more personal and meaningful once I started using the natural beauty of my surrounding environment. Once I began to show how I actually lived in my garments my images started to become a greater representation of myself and ultimately very special to me. I believe that bit of individual personality is what will grasp the attention as well as inspire others.


10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you. 
What would they be? Who made them? Why are you taking them?

Wow, this scenario would be incredibly difficult!

I think to start it off; I would have to take my Rogue Territory x Snake Oil Provisions x Seasoned USA collaboration drake camo 5-panel hat. Not only to keep cool but the camouflage pattern might help with my survival against predators as well as hunting for food haha.

Next, hands down I would have to take my Rogue Territory raw chambray work shirt. It is tough as nails so it would hold up to the elements while also keeping me protected from the sun.

Out of all my denim, in this situation I believe that I would take my Iron Heart 777s-21 oz. indigo jeans. They are super heavy and indestructible yet still soft and comfortable to wear in all climates. I know that by bringing them I would be in good shape for the long haul.

Finally, although I love my Viberg boots, I think I would take my trusty Red Wing 1907’s. They are incredibly tough and durable and I have no doubt that they would remain structurally sound no matter what type of situations was thrown their way.

As for my one drink, I personally do not drink alcohol so I would probably bring a vat of espresso from Lola Coffee in Phoenix Arizona. They truly have the absolute best roast in town!


Sean, it’s been a privilege doing business brother! Keep up the top work. With such great imagery you’re doing the industry proud! It’s top stuff boss!!

Enjoy your Friday dudes. Speak super soon!

Ben @clobbercalm.


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