@sirjoms answers the 10@10

Good evening folks

As we speak, Ben & Glen are shooting the breeze over on our latest clobber-cast whilst I’m sat chilling with a large glass of red, it’s been a lonngggg week BUT here I am to introduce tonight’s ‘Men Behind…’ feature, it deserves the spotlight!

Tonight, we have the pleasure of having Joms Lunar aka @sirjoms in the hot-seat and he’s chatting Red Wings, Iron Heart and motorcycles. What’s not to like?

So sit back, relax, crack open a cold one and enjoy the thoughts of Joms as @sirjoms answers the clobbercalm 10@10.



NAME: Joms Lunar aka @sirjoms
AGE: 30
LOCATION: Manila Philippines
OCCUPATION: Online shopping supervisor

1. So Why Instagram?

I’m always fascinated with photos and I think it’s the best platform for enthusiasts like me to introduce myself and my passion to the public. It’s a great platform to interact with like-minded people.

2. Why Denim, Boots, Workwear, Ruggedness?

I’m a huge fan of workwear and denim. I love clothes and boots that gets better with age. I love how they evolve and develop patina and character that is your own. You spend a little more but you get to really enjoy wearing them. Unlike fast fashion, the more you wear them and the more they get older, the better they become which is a cool thing.


3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

I think it’s fantastic for people to find inspiration across the globe. Ideas are readily available because you see how others style themselves, what they pair up with their boots, jeans or jacket. Instagram paved the way for me to meet a lot of awesome folks who appreciate the same things that I do. The community is encouraging.

4. Top 3 brands to shop and why?

I have always loved the boots from Red wing specially the iron rangers, I ride a motorcycle everyday and I think they’re one of the best beaters. Iron Heart is one of the best brands out there as well, they make a really nice heavy weight pairs of jeans that are really comfortable even in a humid country like here in the Philippines. Lastly, Leon Denim, they’re the first local brand here in the Philippines and they make really amazing workwear pieces that are at par with international or japanese brands. They are also very passionate about their brand and are also the coolest guys you’ll ever meet.


5. Where’s your favourite place to shop these brands?

@thesignetstore@leondenimph@denimmanilaph. Awesome merch and people!

6. When did you decide to voice and share your love for your threads on social media?

I actually started a couple of years ago but decided to create a new account solely for denim and workwear just a month ago.


7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I get inspiration from a lot of awesome people from Instagram specially from our community. My wife usually takes my photos. My buddies @sashcrisostomo@clarjuan@rbgdenim1986 and @davidvillazor takes some of my photos when my wife isn’t around.


8. What feeds do you like to follow and check in on? Who should we check out?

@vinyl66@almostvintagestyle@bigdudeindenim@sel.vage@calgeary@partial2denim@dnlming@wings_n_work @raw.denim.ocd @shibooee (to name a few). These gents are great to interact with. See for yourself!

9. What tips would you give new starters on Instagram to help them get there feed off the ground and successful?

Interact and just have fun while posting your stuff. Follow people that inspires you.


10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you. 

What would they be? Who made them? Why are you taking them?

Leon Denim type 2 jacket
Iron Heart 18oz 666s
Iron Ranger 8111
Filson Briefcase
Seiko Watch

They’re versatile and practical. I wear these a couple of times a week and they’re the most comfortable pieces that I own.


Thanks a bunch Joms! The spotlight wasn’t wasted and thanks for your time, also appreciate the heads up on Leon Denim. Will give those guys a ‘Follow’ and check them out in full. Keep rockin’ it pal 👊

All the rest of you, keep those peepers peeled for further updates on the clobber-casts, the new website and the plethora of blogs that are coming your way!

Peace ✌️
Cal @clobbercalm.cal


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